The launch of the all new Porsche 997 on the 17th September 2004 at the spectacular new PCB, Porsche Centre
Bournemouth. Please read the press release provided to 911uk.co.uk by PCB.

New Porsche 911 revealed

Latest generation of 911 arrives at Porsche Centre Bournemouth. Forty-one years ago to the week since Porsche launched the first 911 prototype at the 1963 Frankfurt show, Porsche Centre Bournemouth celebrated the arrival of the latest 911.  This was one of many 911 launch events taking place throughout the week on consecutive evenings at all Porsche Centres across the UK.

With over 280 911(997) owners, depositors and prospective customers braving the torrential rain on Friday evening, a fleet of Porsche Cayenne’s ferried customers to and from The Dormy Hotel, who kindly provided overflow car parking facilities together with a full array of superb hospitality over the weekend.

A joint Showroom and Porsche 911 (997) launch was continued on the Saturday and Sunday for all existing customers with an open invitation to the Hampshire, Dorset and Wiltshire Porsche Car Club owners, with over 600 people visiting over the weekend generating a substantial number of sales.

 From 1963 to 2004
On sale in the UK from 18 September, the 7^th evolution of the 911 builds on the proven strength of the 911 model line, moving the iconic sports coupé on another stage, resulting in a 911 which is even more dynamic, precise and powerful.  Two new 911 models are being launched simultaneously: the 911 Carrera with 3.6 litre six cylinder ‘boxer’ engine delivering 325 bhp and the 911 Carrera S, powered by a newly-developed 3.8 litre engine, delivering 355 bhp.  Top speeds for the Carrera and Carrera S are 177 mph and 182 mph with 0 to 62 mph times of 5.0 sec. and 4.8 sec. respectively.

 Andy Goss, Managing Director of Porsche Cars Great Britain who officially opened the new facilities by presenting the centre with a commemorative ceramic brake disc commented, “One of the many remarkable things about this car is the extent to which the purity of the original concept remains…….. Uniquely the 911 remains a driver’s car and the only genuine everyday Supercar”.

An inspired evolution
To illustrate the evolution of the new 911 Carrera and Carrera S and to reflect the unique heritage, Porsche Centre Bournemouth had a fascinating showcase of 911 models through the years.  Featuring cars loaned by local Porsche owners and members of the Porsche Club of Great Britain. The display provided a fitting backdrop for the launch of the latest generation 911.

 For further information on the Porsche 911 and the Porsche range or to locate your nearest Porsche Centre, visit www.porsche.co.uk or contact Porsche Centre Bournemouth on 01202 897688.

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Thank you again to Porsche Centre Bournemouth for the article above and some of the pictures used on 911uk.co.uk